1. On-Site Content Creation (Photoshoot at the Hotel)

Day 1: Arrival & Planning

• Tasks:

  • Arrival & Setup: Arrive at the hotel, meet with the staff, and review the project details.

  • Location Scouting: Explore the hotel premises to identify the best spots for shooting, considering lighting, aesthetics, and the hotel's key features.

  • Initial Shots: Begin with simpler, less time-intensive shots, such as exterior and common areas, to get a feel for the environment and lighting conditions.

• Estimated Time: 8-10 hours

Day 2: Intensive Shooting

• Tasks:

  • Interior Photography: Focus on rooms, suites, dining areas, and any special features (e.g., spas, pools).

  • Lifestyle Shots: Capture staged images with models or staff, focusing on interactions, services, and experiences offered by the hotel.

  • Video Content: Record video clips for Reels, Stories, and any longer-form content required.

  • Real-Time Posting: Begin posting Stories or behind-the-scenes Reels to engage the audience during the shoot.

• Estimated Time: 10-12 hours

Day 3: Final Shots & Wrap-Up

• Tasks:

  • Completion of Remaining Shots: Finish any remaining shots, such as specific details (e.g., food presentations, unique amenities).

  • Review & Reshoots: Review the captured content and perform any necessary reshoots to ensure all key aspects are covered.

  • Final Real-Time Content: Post any final behind-the-scenes content or teasers for upcoming posts.

  • Wrap-Up & Departure: Pack up equipment and ensure all content has been captured as planned.

• Estimated Time: 8-10 hours

Total On-Site Time:

• 3 Days Total: 26-32 hours

2. Daily Posting of Reels & Stories

Tasks:

• Content Selection: Choose the best moments from the day’s shoot to share as Reels and Stories.

• Editing: Quick edits on mobile to optimize clips for Instagram, including trimming, adding music, captions, and effects.

• Posting: Post 1-2 Reels per day, plus 3-5 Stories that highlight the day’s activities and behind-the-scenes content.

• Engagement: Monitor and respond to any immediate comments or questions from followers.

• Analytics Review: Briefly review the performance of each post to inform the next day's content.

• Estimated Time: 2-3 hours per day

Total Time for 3 Days of Posting:

• Total: 6-9 hours

Combined Total Time for On-Site Content Creation & Posting:

• Photoshoot & Real-Time Content: 26-32 hours

• Daily Posting of Reels & Stories: 6-9 hours

• Grand Total: 32-41 hours

Conclusion:

The on-site content creation process, including a three-day photoshoot and daily posting of Reels and Stories, requires significant time and coordination. The estimated total time spent ranges from 32 to 41 hours. This includes not only the shooting and content creation but also the real-time engagement with followers, ensuring that the hotel’s audience is actively engaged throughout the process. This level of detailed work helps create a comprehensive and cohesive marketing campaign that showcases the hotel in the best possible light across social media platforms.

Articles & Exposé
Research: Gather detailed information on the hotel, its amenities, local attractions, and unique selling points.
Writing: Compose a compelling article or exposé that highlights the hotel’s offerings and positions it as a desirable destination.
Editing & Revisions: Revise the article based on client feedback to ensure it meets their expectations.
Estimated Time: 12-18 hours (including research, writing, and editing)

Google Reviews (Extended)
Review Posting: As previously mentioned, three 5-star reviews are written and posted.
Image Selection: Choose 25 edited images to include with the reviews.
Estimated Time: 2-3 hours (for posting reviews and selecting images)

Email Campaigns (Extended)
Content Development: Draft content for the email campaigns based on the new visuals and articles.
Template Design: Design email templates that are visually aligned with the hotel’s branding.
A/B Testing: Perform A/B testing to determine the most effective email formats.
Estimated Time: 8-12 hours (for content creation, design, and testing)

Backlinking (Extended)
Outreach: Identify high-quality websites and publications for potential backlink opportunities.
Relationship Building: Reach out to these sites to secure backlinks.
Monitoring: Track the effectiveness of the backlinks and adjust strategies as needed.
Estimated Time: 6-10 hours (for outreach, implementation, and monitoring)

Social Media Management (Instagram Promotion)
Scheduling: Schedule Instagram posts according to the content calendar.
Engagement: Monitor posts for engagement, reply to comments, and interact with followers.
Analytics: Track the performance of Instagram posts and adjust future content based on these insights.
Estimated Time: 5-8 hours (for content scheduling, engagement, and analytics)

Departure & Initial Deliverables
Google Reviews: As previously detailed, three 5-star reviews are submitted, with images included.
Video Delivery: Edit and deliver a custom video highlighting the hotel.
Image Preview: Provide a preview of the photoshoot images for the hotel’s initial review.
Estimated Time: 5-7 hours (for review posting, video editing, and image preview preparation)

Content Delivery & Article Approval
Final delivery of the article, waiting for approval, and any final revisions.
Estimated Time: 15-20 hours (including any additional revisions)

Article Release & Final Content Delivery
Final Compilation: Gather all final content, including edited images, video, the article, and links.
Distribution: Distribute the content to the hotel team and provide a custom URL for sharing.
Estimated Time: 3-5 hours

Total Estimated Time:
Pre-Planning & Administration: 10-15 hours
On-Site Work & Content Creation: 60-85 hours
Post-Production & Final Delivery: 50-70 hours
Total Time Per Project: 120-170 hours

Conclusion:
Managing and delivering these comprehensive corporate packages for hotels involves a significant time investment, with an estimated total time ranging from 120 to 170 hours per project. This includes every aspect, from the initial planning and strategy call to the final delivery of all content and marketing materials. Each service is designed to work together seamlessly, ensuring that the hotel receives a fully integrated marketing campaign that not only captures stunning visuals but also promotes the hotel effectively across various channels, including social media, Google, and email campaigns.

We’ve used AI to help us create competitive pricing

Q: Can you breakdown the average costs of a hotel campaign inlcluding professional photograpy, video, instagram posting (on an account with 20K followers), and a blog article

Chat Gtp:
Professional photography rates can range from $100 to $300 per hour or more, depending on the expertise of the team. For 75 edited images, this might equate to 4-8 hours of work, resulting in a total cost of $400 to $2,400.

Video Clips:
Video production often comes with an additional cost. Depending on the length and complexity of the video clips, you might see an extra charge of $200 to $1,000 or more.

Instagram Posting:
Social media management, including posting on Instagram, can be a separate service. Monthly social media management fees can range from $500 to $2,000 or more, depending on the frequency of posts, engagement level, and strategy involved.

Blog Article:Professional copywriting services for a blog article might range from $100 to $500 or more, depending on the length and complexity of the article.

Quesion: What about adding an email campaign sent out to 55,000 email followers…

The pricing for an email campaign can vary based on several factors, including the complexity of the campaign, the content creation, and the level of segmentation and personalization. Here's a general breakdown:

Email Design and Content Creation:

Professional email design and content creation may cost anywhere from $500 to $2,000 or more, depending on the complexity and visual elements involved.

Email Distribution and Software Costs:

If you're using an email marketing platform, there might be associated costs. Monthly fees for platforms like Mailchimp, Constant Contact, or others can range from $50 to $500 or more, depending on the size of your email list and additional features.

Segmentation and Personalization:

If you require advanced segmentation and personalization based on your 55,000 followers' characteristics, this might incur additional costs. Prices can range from $500 to $1,500 or more.

Analytics and Reporting:

Some email marketing services offer detailed analytics and reporting. If you need comprehensive insights into the performance of your campaign, this could add to the cost.

Management and Strategy:

If you hire a professional to manage and strategize your email campaign, the cost can vary. Monthly management fees might range from $500 to $2,000 or more.

Considering these factors, the total cost for an email campaign to 55,000 followers could range from a few thousand dollars to several thousand dollars, depending on the specific requirements and level of service needed. Always discuss your goals and expectations with the professionals to get an accurate quote tailored to your campaign.